Teenagers and Seniors Look to Social for Healthcare Answers
When it comes to medical advice, “I do as much as I can to get it on their phones, because that is what they live and die for,” says Dr. Natasha Burgert, pediatrician from Kansas City, Missouri. Dr....
View ArticleHow Retailers Plan to Counter Holiday Season Showrooming
We’ve all done it – seen a fabulous new bag in a window or the latest gadget in stores and immediately turned to our mobile phones to see if we could snag a better deal online. Dubbed “showrooming,”...
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Taco Bell Sends Snapchat, Young People Freak Out
Taco Bell has done it again. The brand, known for embracing new marketing technologies, used a Snapchat to announce the return of the Beefy Crunch Burrito to a cluster of consumers who added the brand...
View ArticleDoes Your Healthcare Marketing for Boomers and Seniors Include Web and Mobile?
Google and global research company Ipsos conducted a study about web and mobile use among seniors (which they defined as ages 65 or older) and baby boomers (ages 45 to 65). What they learned challenges...
View ArticleIs “Mobilegeddon” Cause for Panic? Opportunity for Healthcare Brands in the...
Don’t fear Mobilegeddon. Despite its slightly tongue-in-cheek apocalyptic epithet, “Mobilegeddon” is, simply, Google’s roll-out of its “mobile-friendly update.” And while it’s likely to have a big...
View ArticleWhen Is Less More? Plain-Text vs. HTML Email
The argument against advanced HTML emails used to center around how they couldn’t be supported across mobile channels, but advances in technology have eliminated many of those barriers. However, now...
View ArticleHow Mobile Ad Formats Will Shift and Grow in 2016
Mobile native ads and video ads have been growing in use by marketers. A recent survey* from Trusted Media Brands Inc. (TMBI) uncovers the primary benefits of each and predicts likely growth based on...
View Article7 Questions to Ask as You Expand Mobile Marketing and Loyalty Programs in 2017
Just because mobile marketing and loyalty programs aren’t new (like AdWeek’s SocialTimes blog says here), doesn’t mean you can get away with the same old approach. As mobile and loyalty both continue...
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How Accelerated Mobile Pages (AMP) Can Benefit Health Insurers
According to research from Hubspot “a whopping 33% of [survey] respondents use their smartphone as their primary device for internet use.” And Inc. cites research showing that “mobile marketing is a...
View ArticleBasic HTML vs. Rich HTML: Which E-mail Format Works Best?
Just over a year ago, I wrote a blog post about a series of studies that showed plain text emails outperform HTML emails in most instances. The main reason? Filtering services that flag HTML emails as...
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